Expertise
Primefield is an Algerian advisory firm founded in Oran in 2021, and a founding member of the Algerian Economic Renewal Council (CREA). We work with Algerian groups, multinationals, institutions and international cooperation partners, on a simple conviction: in an uncertain environment, the quality of a decision depends as much on the rigour of the analysis as on a fine knowledge of the ground.
Risk and crisis management
A project rarely fails for a single reason. We help clients spot weak points early, prepare for them, and stay in control when a crisis hits.
- Mapping and assessment of operational, strategic and reputational risks
- Business continuity plans and contingency scenarios
- Crisis management and communication, in the emergency and over the long run
Public affairs and institutional communication
In Algeria, the relationship with institutions is built over time. We help clients read their environment, present their projects in a form institutions can accept, and keep a constructive dialogue with public actors.
- Reading the institutional environment and stakeholder mapping
- Positioning strategies and support on sensitive files
- Institutional communication and consultation between public, private and civil society actors
Strategy and development
For Algerian groups and foreign investors alike, we work on direction, organisation and growth, with recommendations designed to be implemented.
- Corporate strategy, development plans and governance, notably for family businesses
- Organisation, transformation and performance management
- Market studies and entry support for foreign investors, including first hires, local partners and suppliers
International cooperation programmes
We know these programmes from the inside, having designed, run and evaluated them. We put that experience at the service of donors, agencies and NGOs working in Algeria.
- Programme design, logical frameworks and adaptation to the national context
- Monitoring and evaluation systems, external evaluations and capitalisation
- Mobilisation of national experts and facilitation of relations with institutional partners
We have worked on programmes funded by the European Union, AFD, the United Kingdom and United Nations agencies.
Younes Bahri
Founded Primefield in 2021 and runs it. Fifteen years across international cooperation, public affairs and advisory work, in Algeria and the region.